Loobies Story

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New Zealand label, Loobies Story designer, Laurinda Sutcliffe is originally from Sydney. Loobies Story is all about pieces that can be effortlessly dressed up or down. Taking garments and reinventing them to suit busy lifestyles. 

“It’s also about flattering and easy shapes, fabrics and colours that will make you look and feel gorgeous but not self conscious. It’s about clothes that are easy to care for with the minimum of fuss, in natural fibres that are beautiful and special but functional too.”


Loobies Story Black and Floral Pleated Skirt

Loobies Story Black and Floral Pleated Skirt

Black and Floral Pleated Skirt Long pleated pull on skirt, elasticated waist band, fully lined 100%..

$199.00 $289.00

Loobies Story Black Indigo Galaxy Pleat Top

Loobies Story Black Indigo Galaxy Pleat Top

Black Indigo Galaxy Pleat Top Long sleeve top with classic crew neck and pleated contrast fabric at..

$135.00 $195.00

Loobies Story Black with Floral Print Pleated Scarf

Loobies Story Black with Floral Print Pleated Scarf

Black with Floral Print Pleated Scarf Printed pleated scarf 100% Polyester..

$135.00 $99.00

Loobies Story Black with Floral Print Top

Loobies Story Black with Floral Print Top

Black with Floral Print Top V neck top with flounce hemline and flounce cuffs 35% Viscose 53% Rayon..

$179.00 $259.00

loobies Story Blossom Valentine Sweater

loobies Story Blossom Valentine Sweater

Blossom Valentine Sweater A lace up knitted sweater with hood, contrast print on the tie 33% Visc..

$289.00

Loobies Story Blush and Indigo Starlight Knit

Loobies Story Blush and Indigo Starlight Knit

Blush and Indigo Starlight Knit A round neck long sleeved sweater with felted stars that sit under ..

$285.00

Loobies Story Embroidered Paloma Dress

Loobies Story Embroidered Paloma Dress

Embroidered Paloma Dress A tiered frill embroidered mesh dress with contrast ribbed neckline and s..

$289.00

Loobies Story Festival Black Jacket
Loobies Story Forest and Blush Mathilde Knit

Loobies Story Forest and Blush Mathilde Knit

Forest and Blush Mathilde Knit A classic sweater style with embroidery detail on sleeves and a cont..

$239.00

Loobies Story Four Seasons Blue Print Shirt

Loobies Story Four Seasons Blue Print Shirt

Four Seasons Blue Print Shirt A mandarin collar shirt with a button down front, featuring trim det..

$79.00 $239.00

Loobies Story Indigo Denim Jacket

Loobies Story Indigo Denim Jacket

Indigo Denim Jacket Another take on our famous essential jacket, in a luxe mid-indigo colour. Super..

$229.00

Loobies Story Indigo Gem Dress

Loobies Story Indigo Gem Dress

Indigo Gem Dress A v neck dress with a back panel of sequin embellishment, gathered sleeves and a s..

$99.00 $265.00

Loobies Story Indigo Gem Top

Loobies Story Indigo Gem Top

Indigo Gem Top A scoop neck top featuring sequin embellishment, a centre back split and stretch sle..

$99.00 $219.00

Loobies Story Indigo Multi Brocade Dress

Loobies Story Indigo Multi Brocade Dress

Indigo Multi Brocade Dress A v neck embroidered mesh drop hem dress, sitting below the kneeline 1..

$315.00

Loobies Story Multi Ibiza Midi Dress
Loobies Story Multi Lavish Placket Top

Loobies Story Multi Lavish Placket Top

Multi Lavish Placket Top Blue and musk floral stretch silk top with rose gold buttons on the front ..

$325.00

Loobies Story Mustard and Navy Starlight Knit
Loobies Story Petrol Celeste Long Cardi

Loobies Story Petrol Celeste Long Cardi

Petrol Celeste Long Cardi A longline cardi with front pockets and embroidery detail on back 4% Ca..

$315.00

Loobies Story Salmon Star Gazer Knit

Loobies Story Salmon Star Gazer Knit

Salmon Star Gazer Knit A round neck knitted sweater with a curved front and back hemline 25% Superf..

$205.00 $289.00

Loobies Story Smoke Blue Artic Poncho

Loobies Story Smoke Blue Artic Poncho

Smoke Blue Artic Poncho A round neck asymetrical fur poncho. Main: 100% Rabbit Fur..

$239.00

Loobies Story Vintage Muladorn Jean

Loobies Story Vintage Muladorn Jean

Vintage Muladorn Jean A slim leg jean with areas of washed back denim, distress and embroidery. 98..

$79.00 $239.00

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