New Zealand label, Loobies Story designer, Laurinda Sutcliffe is originally from Sydney. Loobies Story is all about pieces that can be effortlessly dressed up or down. Taking garments and reinventing them to suit busy lifestyles.
“It’s also about flattering and easy shapes, fabrics and colours that will make you look and feel gorgeous but not self conscious. It’s about clothes that are easy to care for with the minimum of fuss, in natural fibres that are beautiful and special but functional too.”