Madly Sweetly

Madly Sweetly

Madly Sweetly is the new label alongside the super successful New Zealand Loobies Story brand. Madly Sweetly is dedicated to establishing a balance between style, functionality and longevity, but most importantly personality. It aims to provide you with a blend of staple garments with beautiful, varied fabrics you can wear all day long -a perfect fusion of textural materials and yarns, softened cuts and emphasized edges all to suit your needs, while remaining timeless.


Madly Sweetly Black Cardi with Eyelet Sleeve

Madly Sweetly Black Cardi with Eyelet Sleeve

Black Cardi with Eyelet Sleeve College style cardi with an open front, eyelet detail on the sleeves..

$169.00 $239.00

Madly Sweetly Blush and White Spot Top With Sequins

Madly Sweetly Blush and White Spot Top With Sequins

Blush and White Spot Top With Sequins A lined round neck top with sequin spot embellishments and sl..

$85.00 $165.00

Madly Sweetly Denim Longline Jacket

Madly Sweetly Denim Longline Jacket

Denim Longline Jacket A longer denim jacket with centre front opening, functional front pockets, ar..

$122.00 $245.00

Madly Sweetly Grey Marle Patchwork Hooded Knit

Madly Sweetly Grey Marle Patchwork Hooded Knit

Grey Marle Patchwork Hooded Knit Patchwork hooded style sweater with front tie 50% Viscose 22% Nylo..

$169.00 $239.00

Madly Sweetly Grey Stripe V Neck Knit with Pink Trim

Madly Sweetly Grey Stripe V Neck Knit with Pink Trim

Grey Stripe V Neck Knit with Pink Trim V neck drop shoulder sweater with a contrast neckline 38% V..

$259.00

Madly Sweetly Navy and Grey Print Knit with Hem Detail

Madly Sweetly Navy and Grey Print Knit with Hem Detail

Navy and Grey Print Knit with Hem Detail Round neck top with a generous fit, front pocket and assym..

$115.00 $165.00

Madly Sweetly Navy Knit with Mustard and Pink Stripe

Madly Sweetly Navy Knit with Mustard and Pink Stripe

Navy Knit with Mustard and Pink Stripe V neck sweater with rib detail down the front, on hemline an..

$135.00 $189.00

Madly Sweetly Navy Spot Knit

Madly Sweetly Navy Spot Knit

Navy Spot Knit Round neck, long sleeve jacard knit sweater 55% Polyester 20% Nylon 20% Acrylic 5% W..

$165.00 $239.00

Madly Sweetly Watercolour Conchita Top

Madly Sweetly Watercolour Conchita Top

Navy Watercolour Top A v neck top with kimono sleeves and contrast inserted cotton trim on neckline..

$99.00 $199.00

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